Conch Cart Rentals Inc (“CCR,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile application, or rent a golf cart from us in Key West, Florida.

1. Information We Collect

Information You Provide Directly

• Booking information: Name, email address, phone number, and payment details when you make a reservation through FareHarbor or in person.
• Contact inquiries: Any information you submit through our contact form or by emailing us directly.
• Account information: If you create an account in our mobile app, your username, password (encrypted), and rental history.

Information Collected Automatically

• Usage data: Pages visited, time spent on site, browser type, IP address, and referring URLs.
• Device data: Device type, operating system, and unique device identifiers when you use our mobile app.
• Location data (app only): With your permission, approximate GPS location to enable cart unlock and ride features. We do not sell location data.

Information from Third Parties

• FareHarbor: Booking and payment data processed through FareHarbor’s platform. Their privacy policy governs that data.
• Google: Aggregate analytics data (anonymized) from Google Analytics to help us understand site traffic.

2. How We Use Your Information

We use your information to:

• Process and confirm golf cart reservations
• Communicate with you about your booking (confirmation, reminders, receipts)
• Respond to your questions and support requests
• Enable cart unlock and ride features via our mobile app
• Improve our website, app, and services
• Send promotional offers or discounts — only if you opt in
• Comply with legal obligations and protect our rights

We do not sell your personal information to third parties.

3. How We Share Your Information

We share your information only in these limited circumstances:

• Service providers: FareHarbor (booking), Stripe (payments), Twilio (SMS notifications), Google (analytics). Each is contractually required to protect your data.
• Legal requirements: If required by law, court order, or government authority.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Cookies and Tracking

Our website uses cookies to:

• Keep you logged in across sessions
• Remember your preferences (e.g., dark mode)
• Analyze traffic patterns via Google Analytics (anonymized)

You can disable cookies in your browser settings. Some features of the site may not function properly if cookies are disabled.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide services and comply with legal obligations. Booking records are retained for a minimum of 3 years for accounting and tax purposes. You may request deletion of your personal data at any time (see Section 7).

6. Data Security

We implement commercially reasonable technical and organizational measures to protect your information, including encrypted data transmission (HTTPS), secure storage, and access controls limited to authorized personnel only. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal data (subject to legal retention requirements).
• Opt-out: Unsubscribe from marketing communications at any time using the link in any email we send.

To exercise any of these rights, contact us at support@conchcartrentals.com.

8. Children’s Privacy

Our services are not directed to children under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a child under 18, please contact us immediately and we will delete it.

9. Third-Party Links

Our website may contain links to third-party websites (FareHarbor, Apple App Store, Google Play). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

10. Changes to This Policy

We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this page regularly. Continued use of our services after any changes constitutes your acceptance of the updated policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us: